Post by account_disabled on Feb 23, 2024 23:10:14 GMT -5
The short this award called quality level serves to promote the highest quality ads. There are many factors that affect your quality level. Google doesnt usually reveal all the details of its scoring system but we know what many of these factors are. Lets take a look at them Click Rate The relevance of each keyword to the ad group Good connection with the landing page or landing page Your Google Ads account performance history Click Rate Obviously one of the factors that will determine the effectiveness of an ad is the traffic it provides you.
In other words does the ad cause clicks Clickthrough rate is the share of people who click on your Phone Number List ads based on the total number of people who see your ads impressions. Keyword relevance But clicks are not the only factor. If you think about it it makes a lot of sense for a search term to be relevant to that particular search term. Think of it like this if you bid for your ad selling affordable soccer boots to appear when people search for hiking boots youll generate clicks with a good price and an attractive headline. But there is no solid relationship between hiking boots and soccer boots except for the word boots.
Apple and orange Trying to sell hiking boots to someone who has been looking for soccer boots is like trying to sell apples to someone who wants oranges. Source shutterstock Google doesnt want to reward irrelevant ads so it may not show your ad or charge you more to serve it on this search term. Thats why its so important to bid on the right keywords and make sure youre not running ads for the wrong keywords. It makes sense doesnt it Recommended Reading Tips on How Negative Keywords in Google Ads Can Boost Your Performance Good connection with the landing page or landing.
In other words does the ad cause clicks Clickthrough rate is the share of people who click on your Phone Number List ads based on the total number of people who see your ads impressions. Keyword relevance But clicks are not the only factor. If you think about it it makes a lot of sense for a search term to be relevant to that particular search term. Think of it like this if you bid for your ad selling affordable soccer boots to appear when people search for hiking boots youll generate clicks with a good price and an attractive headline. But there is no solid relationship between hiking boots and soccer boots except for the word boots.
Apple and orange Trying to sell hiking boots to someone who has been looking for soccer boots is like trying to sell apples to someone who wants oranges. Source shutterstock Google doesnt want to reward irrelevant ads so it may not show your ad or charge you more to serve it on this search term. Thats why its so important to bid on the right keywords and make sure youre not running ads for the wrong keywords. It makes sense doesnt it Recommended Reading Tips on How Negative Keywords in Google Ads Can Boost Your Performance Good connection with the landing page or landing.